Fabbing Products
Induction Training -> Module 5
Course Outline
One of the most widely used techniques for matching and selling appropriate solutions in sales is the FAB process (Features, Advantages and Benefits).
This easy to follow model provides delegates with a simple process to follow, to ensure that they are addressing the clients needs with the most appropriate solutions, and selling them in accordingly.
Course Aim
To provide delegates with the confidence to be able to sell the appropriate product to the appropriate client effectively and professionally.
Course Objectives
By the end of the session delegates will be able to: One of the most widely used techniques for matching and selling appropriate solutions in sales is the FAB process (Features, Advantages and Benefits).This easy to follow model provides delegates with a simple process to follow, to ensure that they are addressing the clients needs with the most appropriate solutions, and selling them in accordingly.
- Explain what the key products and solutions are for their organisation, and the key features, advantages and benefits of those solutions
- Sell the right solution to the right client
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