This vacancy has now expired.
Marketing Executive / Senior Marketing Executive
London
£20 - 25k Basic + Bonus + Excellent Benefits
Our client is a leading international business-to-business publisher. It provides business information on specialist, cross-border markets such as international finance, law, energy and telecoms. It has offices in London, New York, Boston, Houston, Miami, Hong Kong, Beijing, Mumbai, Singapore, Tokyo, Paris, Bucharest, Budapest, Istanbul, Kiev, Moscow, Prague, Sofia, Warsaw, Bogota, Buenos Aires, Mexico City, Santiago and São Paulo.
In addition to its flagship publications , the company publishes nearly a hundred international specialist titles as well as research, surveys, directories and books. It also runs business conferences, seminars, training courses and exhibitions and has become a leading provider of online business information through its databases and information services. The company is listed on the London Stock Exchange and is valued at over £350 million.
Marketing Executive / Senior Marketing Executive
Responsibilities for this role:
*To pro-actively market subscriptions through all online and offline channels.
*Working closely with the sales teams to ensure all activity is co-ordinated and grow the business including site licenses and package upgrades.
*Devise online and offline DM messages that drive response, as well as the communication series going to all groups from prospects to subscribers.
*Develop new initiatives to increase subscription loyalty and retention and continue with tried and tested techniques.
*Analyse results from campaigns in order to improve future performance by creating lists using key prospect groups and dropping the worst performing in order to improve ROI.
*To coordinate branding and campaigns at events.
*Drive lead generation through SEO and Paid Search campaigns.
*Reporting on spend, cash, revenue, renewal rates and ROI.
*Liaise with the sales teams, the Marketing Manager, Web development team and editorial team on product development.
Marketing Executive / Senior Marketing Executive
Person specification
-Marketing experience and preferably within B2B subscription marketing
-Digital direct marketing experience essential.
-Data segmentation - identifying the appropriate audience to target, ensure the right message is sent to the right audience.
-Supplier liaison - briefing designers, print & mailing houses.
-IT Literate; MS office, in-house marketing database, in-house web and email packages and Excel.
-Analytical, numerate and creative
-Organised & able to multi-task
-Digital marketing - SEO, paid search, and email campaigns.
-Must be articulate and have strong communication skills
-Team player
Apply for this role today and become part of a global company by sending me your CV via this website. Please note all applications will be made in confidence. Feel free to call me directly on:
Olivia Packham
Sector Head - The Graduate Recruitment Company
0207 612 3923
We have a variety of graduate roles on at present (£17k-£25k), for candidates with 0 - 2 years experience, so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.
Please check out my profile on LinkedIn: Search for Olivia Packham
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Job Sectors: Digital Marketing Jobs | Marketing & Sales Jobs
