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'Publishers will regret paywall'
24 Aug 10 - 10:20AM 23 August 2010 12:46   Plans for News International to apply a paywall to their tabloid publications could backfire, according to one marketing expert. The corporation is expected to introduce a paywall for the News of the World website. This makes it the first UK tabloid to charge for online content, with readers targeted through exclusive video content. News International's decision to...

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IPC to sell off iconic lad's magazine
23 Aug 10 - 10:45AM 23 August 2010 08:26   IPC Media is to sell the monthly lad's magazine Loaded, after sales dropped by a quarter in the first half of the year. The...
Smartphones driving nine hour media consumption
23 Aug 10 - 10:44AM 20 August 2010 17:30  The average UK consumer spends almost nine hours a day using multiple communication devices, according to new research. Ofco...
Facebook is going Places
20 Aug 10 - 10:09AM 19 August 2010 16:40   Facebook is to launch a geo-location product called Places. Chief executive Mark Zuckerberg announced the move earlier this...
Twitter remains a 'rock-solid concept'
20 Aug 10 - 10:08AM 19 August 2010 16:37   Twitter's success is likely to continue for the long-term, claims one media expert. A report published this month by comSco...
She magazine invites Patsy Kensit to guest-edit
18 Aug 10 - 5:45PM 18 August 2010 14:52   Women's glossy magazine She has invited Patsy Kensit to guest-edit its September edition. The publication contains an inter...
Social media growth 'led by consumers'
18 Aug 10 - 5:44PM 17 August 2010 15:54   People in new media jobs have been advised not to rely too much on search to drive revenues as figures show social media is be...
Online marketing 'popular across brands'
17 Aug 10 - 8:58AM 16 August 2010 15:05   The internet is now a key platform for marketing across the majority of brands, it has been claimed. Karin von Abrams, seni...
Marketing through video games 'has not taken off'
17 Aug 10 - 8:57AM 13 August 2010 12:21   Digital marketing professionals have not seen too much growth in video game advertising, it has been claimed. Phil Elliott,...
Facebook 'has advertising advantage'
13 Aug 10 - 9:19AM 12 August 2010 10:29   Facebook has an edge over its rivals when it comes to advertising, it has been claimed. This is because the social networki...
Average Brit spends £71 a month on internet shopping
12 Aug 10 - 11:51AM 10 August 2010 17:14   Nearly half (42.6 per cent) of all British consumers go online shopping at least once with a week. ECommera's latest study ...
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'Publishers will regret paywall'
24 Aug 10 - 10:20AM 23 August 2010 12:46   Plans for News International to apply a paywall to their tabloid publications could backfire, according to one marketing expert. The corporation is expected to introduce a p...
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Your people are your brand - so do you walk the walk?
Posted by: Paul F 27 Jul 10 - 10:10AM Sue Unerman of MediaCom recently blogged about their recent career's conference and the emergence of www.glassdoor.com as an employer review site. "Marketing directors can try and deliver as complete ...
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