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Govt to spend more on 'digital' advertising: 29 Jul 10 - 4:37PM 29 July 2010 11:00 The government is to focus more on digital advertising in a bid to keep to its communications budget. In the financial year up until March 2010, the Central Office of Information (COI) spent £44 million on digital advertising – a ten per cent increase on the previous year. This is the only area to have seen a rise in spending, with overall spending down £9 mil...

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UK SMEs 'failing to pick up on SEO': 29 Jul 10 - 4:37PM 28 July 2010 11:37 Small businesses in the UK are not taking advantage of search engine optimisation (SEO), according to a new report. Analytics...

Online video advertising bucks growth trends: 28 Jul 10 - 10:18AM 27 July 2010 11:45 Video advertising is the preferred medium of younger audiences, according to one industry expert. In response to its growth, ...

BRIC country users 'more keen to pay for content': 27 Jul 10 - 12:11PM 26 July 2010 12:31 Consumers in the UK and other G7 economies are three times less likely to want to pay for content than those in the BRIC economi...

Mobile marketing to become bigger than internet: 27 Jul 10 - 12:10PM 26 July 2010 12:08 Mobile marketing spend could become bigger than that on the internet over the next few years, according to one media expert. ...

Cancer charity, online fashion store to target youth: 23 Jul 10 - 3:35PM 22 July 2010 10:38 Cancer Research UK and Asos.com have forged a unique partnership in order to improve awareness of the effects of sunburn. The...

'Film marketing gives good multichannel marketing lessons': 23 Jul 10 - 3:35PM 21 July 2010 18:01 Multichannel marketers could learn a great deal from the film industry, claims one media expert. Writing in Econsultancy, soc...

Email and social media marketing 'need different approaches': 19 Jul 10 - 12:40PM 16 July 2010 17:06 Respondents to email campaigns from marketers are very differently motivated from social media users, according to new research....

Marketers need to capitalise on 'women's sports': 19 Jul 10 - 12:39PM 16 July 2010 17:03 Brands are missing out on huge marketing opportunities by not partnering with coverage of women's sports, according to a new rep...

Octogenarians get love from marketing agency: 16 Jul 10 - 10:10AM 15 July 2010 15:55 A marketing communications agency is launching a campaign to test the viability of a dating site for people over 80. Forst...

More than a third of women fall asleep with PDA: 16 Jul 10 - 10:09AM 15 July 2010 15:54 New research has shown that over a third of women go to sleep clutching their personal digital assistant. Research from th...

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