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Global ad spend figure goes up
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28/06/2010
25 June 2010 17:22
Forecasts for global advertising spending have been upwardly revised.
Group...
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'Email direct marketing can prompt action'
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28/06/2010
25 June 2010 11:16
Email direct marketing is not a dying channel, despite the rise of social medi...
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Beta testing is 'way forward'?
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18/06/2010
17 June 2010 12:22
Online newspapers are increasingly taking an experimental approach to monetisi...
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Govt subsidies for newspapers?
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18/06/2010
17 June 2010 12:19
Governments could have a role to play in ensuring the future of the print news...
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Mobile ad war is like a "three ring circus"
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17/06/2010
16 June 2010 12:51
No single winner will emerge from the expected mobile ad spend war, claims one...
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Ad budgets drive entertainment growth
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17/06/2010
16 June 2010 12:48
Rising ad budgets and smart phone uptake will drive recovery in the entertainm...
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'All social media feedback is useful'
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16/06/2010
15 June 2010 12:09
Social media can allow businesses to change their ways, according to industry ...
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Will Apple iPad make Google's OS crumble?
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16/06/2010
15 June 2010 12:08
Competition for mobile ad share is set to increase between Google and Apple, a...
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World Cup challenges Twitter 'parochialism'?
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15/06/2010
14 June 2010 11:30
Twitter users are 'parochial' despite the potential of the world-wide informat...
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Social media users need "to be trained"
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15/06/2010
14 June 2010 11:20
Employees need to be trained in how to use social media without risking comput...
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