10 August 2010 17:14
Nearly half (42.6 per cent) of all British consumers go online shopping at least once with a week.
ECommera's latest study reveals that the average consumer spends around £71 a month, totalling around £852 a year, Econsultancy has reported.
Around 2,000 shoppers were surveyed, with close to two-thirds (60 per cent) citing 'bargains' as their main reason for going online.
Just over half (50.08 per cent) cited convenience, while 39 per cent said they loved the ease of shopping from home and work.
Close to a fifth (18.5 per cent) said they preferred going online to the bricks-and-mortar experience.
Despite this, many consumers still combine the experience of shopping online and in stores – if only to assess which one has the better bargains.
According to the survey findings, more than a quarter (26 per cent) checked out items in-store before heading online.
However, the reverse was more common with almost a third (30 per cent) disclosing they do their research online before buying in stores.
Posted by Stanley Jack
