Man U Schools receives facelift
27 October 2008 02:52
Creative Spark has also created marketing material and a new branding focus for the organisation, a Drum report details.
Neil Marra, Creative Spark director, said of the new work: "We wanted to give Manchester United Soccer Schools' website and creative print a passionate and magical feel.
"Most importantly, we wanted to give children something to aspire to, the short film on the website's home page featuring Rooney, Ronaldo, Tevez and Hargreaves definitely does this."
The marketing campaign has been described as "gritty" in order to inspire an understanding of the amount of work involved with becoming the best footballers in the world.
Manchester United already enjoys success as one of the most recognised brands in the world, with official Man U stores found as far away as Asia.
Such a widespread recognition may be seen as something of a curse too, however, as the brand has to battle the notion that it is simply a 'big business'.
Related Articles
London 2012 seeks a mascot
27/10/08
Disney exec to switch to Endemol procurement
27/08/08
BBC should 'set up subscription channel'
26/08/08
M&S go mobile for new ads
08/08/08
Digital media tie ups the focus of conference
14/07/08
Related Graduate Jobs
Digital Planner/Buyer - High Profile Telecoms Account
Location: London
Salary: £24000 - £28000 per annum + Excellent Benefits Available
Interactive Media Director - New Media Specialist Agency
Location: London
Salary: £45000 - £55000 per annum + lots
DR Media Director - Fully Integrated Agency
Location: London
Salary: £50000 - £60000 per annum + lots
Broadcast/Digital Planner - Global Broadcaster
Location: London
Salary: £30000 - £35000 per annum
International Strategy Director - Top 10 Media Agency
Location: London
Salary: £80000 - £100000 per annum + Excellent Benefits Available
Graduate Job Search
Candidates
Employers
Graduate Job Basket
You currently have 0 jobs in your basket.
Latest Graduate News
6 January 2009
Importance of recruitment and expansion highlighted by takeover
2 January 2009
Australian worker numbers 'not dropping'
30th September 2008
Media Companies repeat mistakes of previous economic downturn
| Get £100. Recommend this site to a friend |
| Visit our Mobile Website |