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Channel 4 marketing director to leave

13 October 2008 21:57

Channel 4's director of marketing, Polly Cochrane, is said to be leaving the television broadcaster early in the new year, the Guardian has reported.

The move comes as Channel 4 restructures the company and reorganises the 170-strong marketing division.

It also marks ten years of Ms Cochrane's working at the broadcaster.

Speaking about her chance to move on, Ms Cochrane stated that it was a "natural time to move on" and that "it has been a privilege to be entrusted with the Channel 4 brand during such a dynamic period of diversification and change".

The broadcaster already has plans to cut jobs by around 15 per cent from 1,000 to 850, and it hopes to save around £100 million in the next two years as a result.

Ms Cochrane has been accredited with creating a recognisable imagery for the successful E4 brand and she is recognised for her work in launching More4 and making Film4 free-to-air.

It is thought that Ms Cochrane will retain some responsibility until the new year, although the Guardian report states that Channel 4 chief executive Andy Duncan has said that he has no plans to replace the position immediately.

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