12 August 2010 10:29
Facebook has an edge over its rivals when it comes to advertising, it has been claimed.
This is because the social networking site has a "massive" user base and people spend a lot of time on it, explained Ben Camm-Jones, news editor for Web User.
According to the web expert, some individuals are closing their Facebook accounts over privacy concerns but such users are in the minority.
"The vast majority of members are spending significant chunks of their online time on Facebook and will continue to do so, because it is a convenient and effective way of keeping in touch," he added.
"There was always going to be a time when growth in terms of membership numbers was going to peak in the UK - as long as it levels off rather than declines Facebook will still continue to be a major player in the web."
Earlier this week, figures from Experian Hitwise showed that Facebook was the second most-visited website in the UK in June.
More than seven per cent of all internet visits in that month were made to the social networking website.
Posted by Stanley Jack
