Ofcom decision could create media jobs in future
7 October 2008 16:52
The regulator opted against increasing the amount of time adverts can appear on TV for, despite hopes that it would follow new European legislation and allow extra advertising.
Instead it will review current rules and consult on how they can be changed to the benefit of everyone, it said.
"We are inviting views on whether public service channels should be able to allocate the total weekly allowance flexibly, so that they could show more on one day than another," said an Ofcom spokesperson.
It recently scrapped a rule stating that a 20 minute interval must occur betwen ad breaks and commercial broadcasters had hoped that it would remove all rules regarding adverts within programmes.
But the ongoing consultation could lead to a change in the rules in future that would spark a flurry of media sales recruitment.
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