15 July 2010 15:54
New research has shown that over a third of women go to sleep clutching their personal digital assistant.
Research from the Oxygen Media Insights Group this month found that the 18-24 age group were also mostly likely to sign into Facebook before brushing their teeth in the morning, eMarketer.com has reported.
Its study found that 37 per cent fell asleep with the PDA, while 26 per cent had woken up in the middle of the night to read text messages.
However, separate research from Burst Media last month, also reported by eMarketer.com, found that it was women in the 35 to 44 age group that were the most likely to feel "disconnected" without their internet-enabled gadgets.
Interestingly, men in the same age range were over seven per cent less likely to feel that way.
The results revealed that gender had a striking impact on how people in different age groups felt about their gadgets.
While a just over a quarter (25.9 per cent) of women over 65 claimed that they would feel isolated without their devices, only 15.9 per cent of men felt the same.
The 25-34 age group was the only one where genders experienced a similar degree of disconnection, with 23.7 per cent of women claiming to feel that way in comparison to 24.2 per cent of men.
Posted by Stanley Jack