Latest news headlines

Pinterest for Business Launched

Mon, 19 Nov 2012 00:00:00 GMT

Article Detail: From the IAB Fast growing social networking website Pinterest has launched a new business arm to help brands market their services and products. ... more details

Twitter users to choose outcome of Mercedes TV ads

Thu, 04 Oct 2012 00:00:00 GMT

Article Detail: From the IAB Mercedes-Benz will be asking Twitter fans to determine the outcome of its TV ads, promoting its new A-Class vehicle, during an ad bre... more details

Digital campaigns boosted by Olympics, claims Google

Fri, 17 Aug 2012 00:00:00 GMT

Article Detail: From the IAB Brands running online advertising and social media campaigns experienced an uplift during London 2012, with search volumes being high... more details

How to get a Graduate Job in Digital

Mon, 16 Jul 2012 00:00:00 GMT

Article Detail: By Clare Benson Team Manager GRC Digital This is hardly an earth-shattering statement when I say today’s graduates are the “digital generation”,... more details

Budget to help UK become 'Europe's technology centre'

Fri, 23 Mar 2012 00:00:00 GMT

Article Detail: From the IAB Chancellor George Osborne has revealed several broadband upgrades and tax breaks for the video game industry in his 2012 Budget, whic... more details

BBC confirms pay-for-download service

Fri, 16 Mar 2012 00:00:00 GMT

Article Detail: From IAB BBC director-general Mark Thompson has confirmed plans for an iTunes-style download service, which will enable consumers to buy TV shows ... more details

Aspire Global Network celebrates double whammy

Mon, 21 Nov 2011 00:00:00 GMT

Article Detail: Voted Recruitment Company of the Year 2011 at the APSCo Awards for Excellence Network defies economic gloom with record half year results reve... more details

Major brands sign up for Google+ UK launch

Wed, 09 Nov 2011 00:00:00 GMT

Article Detail: Burberry, MailOnline, O2 and Mumsnet.com are among the first UK brand partners to launch pages on Google's social network, Google+, as it steps up it... more details

Aspire Global Network launches inaugural recruitment survey

Mon, 26 Sep 2011 00:00:00 GMT

Article Detail: 26, September, London: Aspire Global Network has revealed the findings of its first ever recruitment survey - ‘Be Aspired’. It marks the launch of a ... more details

Virgin CMO hints at move into 'key markets'

Fri, 09 Sep 2011 00:00:00 GMT

Article Detail: Ian Rowden, the newly installed chief marketing officer of the Virgin Group, today (8 September) said he would be looking to strengthen the existing ... more details

William Hill appoints first head of mobile marketing

Mon, 22 Aug 2011 00:00:00 GMT

Article Detail: William Hill has appointed Fiona Stevenson as its first head of mobile marketing, as it seeks to increase the brand's presence on mobile. Willkiam H... more details

The Aspire Global Network AWR Breakfast Briefing

Thu, 28 Jul 2011 00:00:00 GMT

Article Detail: Friday 5th August We are delighted to invite all our clients to a breakfast briefing on AWR, what it means for you and your business and how the c... more details

Aspire Global Network opens in Singapore

Fri, 08 Jul 2011 00:00:00 GMT

Article Detail: Aspire Global Network have responded to client demands and opened an office in Singapore to serve the booming Asian media and advertising market. ... more details

Govt announces comms sector review

Wed, 18 May 2011 00:00:00 GMT

Article Detail: The government is taking the first steps towards introducing a Communications Bill to reduce regulatory burdens on the digital industry. A review ... more details

Royal Wedding dominated social networks

Wed, 04 May 2011 00:00:00 GMT

Article Detail: The Royal Wedding, which took place at Westminster Abbey in London on April 29th, flooded social networks and Yahoo! Consumers mentioned the royal... more details

Smartphone sales to increase by 57.7%

Mon, 11 Apr 2011 00:00:00 GMT

Article Detail: Gartner also estimated that the number of smartphone units being sold globally will reach 468 million units by the end of the year. Android will b... more details

Adspend breaks £4 billion milestone

Tue, 05 Apr 2011 00:00:00 GMT

Article Detail: UK internet advertising grows 12.8% to break the £4 billion milestone. Social media boosts online display by 27.5% on a like-for-like basis t... more details

Aspire Global Network acquires Periscope

Tue, 15 Mar 2011 00:00:00 GMT

Article Detail: Aspire Global Network (formerly known as pfj) has further developed its vision by acquiring a majority stake in Periscope a leading specialist recrui... more details

PFJ rebrands as Aspire Global Network

Fri, 04 Mar 2011 00:00:00 GMT

Article Detail: The PFJ network, incorporating PFJ, The Graduate Recruitment Company, RPCushing and ICUR, has rebranded to the Aspire Global Network to bring greater... more details

ASA extends online advertising remit

Thu, 03 Mar 2011 00:00:00 GMT

Article Detail: The Advertising Standards Association (ASA) has extended its remit in terms of online advertising, in a move which is seen as good for both consumers... more details

Online spending increases by 21 per cent

Tue, 22 Feb 2011 00:00:00 GMT

Article Detail: The amount spent online topped £5.1 billion in January, which is a 21 per cent increase on the same month last year, the latest IMRG Capgemini e... more details

Nokia signs partnership with Microsoft

Wed, 16 Feb 2011 00:00:00 GMT

Article Detail: Nokia chief Stephen Elop has announced plans for a new partnership with Microsoft that will see the mobile company use Windows Phone 7 as its primary... more details

Last.fm unveils premium mobile service

Tue, 08 Feb 2011 00:00:00 GMT

Article Detail: Last.fm will charge users to stream music to their mobile phones from later this month. Tuesday, 8 February 2011 The online radio steaming serv... more details

Social media used to recruit graduates

Thu, 03 Feb 2011 00:00:00 GMT

Article Detail: Saatchi & Saatchi will be recruiting candidates for its summer scholarship scheme by posing challenges involving social media. The first task,... more details

Mail Online most viewed in December

Fri, 28 Jan 2011 00:00:00 GMT

Article Detail: From IAB UK Mail Online was the most viewed digital newspaper in December, generating more than three million unique views every day, figures from... more details

UK teens top mobile web usage

Wed, 19 Jan 2011 00:00:00 GMT

Article Detail: Around 20 per cent of Brits aged between 15 and 24 use their mobile phones to access the internet, which is a greater percentage than in any other co... more details

What's Next?

Wed, 12 Jan 2011 00:00:00 GMT

Article Detail: Here’s my prediction for 2011. The brands that will be most successful this year are those that tell the truth. It’s the next phase in the Age of Di... more details

Media Industry Predictions for 2011

Tue, 04 Jan 2011 00:00:00 GMT

Article Detail: Social Media The notion of a tipping point is cliché, but something is going on. Only the other day I saw a banner on a used car showroom saying... more details

Making the most of Facebook

Wed, 15 Dec 2010 00:00:00 GMT

Article Detail: Traditional online ad campaigns are easier to measure than many other forms of advertising and return on investment can be more simple to understand.... more details

Display ads to be shown in Google images

Mon, 29 Nov 2010 00:00:00 GMT

Article Detail: Google has started to roll-out display ads on its images search page in the UK and US in order to raise revenue. Currently only a few display ads ... more details

More people follow brands than celebrities

Wed, 27 Oct 2010 00:00:00 GMT

Article Detail: Brands are more popular on social media networks than celebrities, according to a new survey. The Internet Advertising Bureau (IAB) has found that... more details

Opt-out system to happen in UK?

Thu, 07 Oct 2010 09:16:00 GMT

Article Detail: The Direct Marketing Association and the Internet Advertising Bureau have joined forces in supporting a new opt-out system for behavioural advertisin... more details

Ofcom to merge with Postcomm?

Wed, 29 Sep 2010 13:26:00 GMT

Article Detail: The media industry regulator could face downsizing, according to a leaked report. Last week, a list of quangos and public bodies facing scrutiny a... more details

Facebook 'best for marketing brands'

Tue, 28 Sep 2010 08:49:00 GMT

Article Detail: Marketers could find that information about a brand has more impact through social media than through company websites, according to new research. ... more details

Email marketing still 'strategically important'

Fri, 24 Sep 2010 11:23:00 GMT

Article Detail: 23 September 2010 18:31Marketers are failing to maximise returns through email, according to a new industry report. The Direct Marketing Associat... more details

Talkers walk the walk with brands

Thu, 23 Sep 2010 08:57:00 GMT

Article Detail: 22 September 2010 17:40 A new survey has found that the average consumer talks about ten different brands every day. TalkTrack's survey, on ... more details

Confirmation emails 'wasted marketing resource'

Wed, 22 Sep 2010 11:29:00 GMT

Article Detail: 21 September 2010 17:15 Email marketers are failing to utilise open and click through rates on confirmation communications, according to a new sur... more details

Social networking site to launch own phone?

Tue, 21 Sep 2010 08:57:00 GMT

Article Detail: 20 September 2010 16:10 Facebook could be on the verge of launching its own phone dedicated to social networking. The company is rumoured to be... more details

Advertising key driver for media industry recovery

Tue, 21 Sep 2010 08:56:00 GMT

Article Detail: 17 September 2010 17:10 Advertising spend was crucial in speeding up the recovery of FTSE all-share media companies in the first half of 2010, new... more details

Consumer expectation hits high in August

Thu, 16 Sep 2010 16:31:00 GMT

Article Detail: 15 September 2010 12:20 UK shoppers are more optimistic than ever about the economy, according to the latest index. Nationwide has found that t... more details

UK's silver surfers lead Europe in broadband uptake

Wed, 15 Sep 2010 09:49:00 GMT

Article Detail: 14 September 2010 15:46 The UK's older generation are leading the way for greater broadband uptake across Europe, according to a new report. Em... more details

Facebook to protect unique CAPTCHA system

Tue, 14 Sep 2010 09:08:00 GMT

Article Detail: 13 September 2010 17:13 Facebook has filed a patent to protect a social CAPTCHA system. The social networking behemoth has been testing the sys... more details

Search engine giant's ads reach more than 9 in 10 online

Tue, 14 Sep 2010 09:06:00 GMT

Article Detail: 13 September 2010 17:11 Google has the biggest reach of any ad network in the UK, new figures have revealed. Industry analyst comScore has repo... more details

Women's style mag launches TV channel

Fri, 10 Sep 2010 09:13:00 GMT

Article Detail: 9 September 2010 17:01 A woman's weekly is to launch its own branded digital television show. Grazia, owned by Bauer Media, will showing the fi... more details

Younger people switch to alternative TV medium

Fri, 10 Sep 2010 09:12:00 GMT

Article Detail: 9 September 2010 16:59 Close to a fifth (16 per cent) of viewers aged between 18 and 34 watch most of their television online, according to new re... more details

'Publishers will regret paywall'

Tue, 24 Aug 2010 10:20:00 GMT

Article Detail: 23 August 2010 12:46 Plans for News International to apply a paywall to their tabloid publications could backfire, according to one marketing expe... more details

IPC to sell off iconic lad's magazine

Mon, 23 Aug 2010 10:45:00 GMT

Article Detail: 23 August 2010 08:26 IPC Media is to sell the monthly lad's magazine Loaded, after sales dropped by a quarter in the first half of the year. Th... more details

Smartphones driving nine hour media consumption

Mon, 23 Aug 2010 10:44:00 GMT

Article Detail: 20 August 2010 17:30 The average UK consumer spends almost nine hours a day using multiple communication devices, according to new research. Ofc... more details

Facebook is going Places

Fri, 20 Aug 2010 10:09:00 GMT

Article Detail: 19 August 2010 16:40 Facebook is to launch a geo-location product called Places. Chief executive Mark Zuckerberg announced the move earlier thi... more details

Twitter remains a 'rock-solid concept'

Fri, 20 Aug 2010 10:08:00 GMT

Article Detail: 19 August 2010 16:37 Twitter's success is likely to continue for the long-term, claims one media expert. A report published this month by comSc... more details

She magazine invites Patsy Kensit to guest-edit

Wed, 18 Aug 2010 17:45:00 GMT

Article Detail: 18 August 2010 14:52 Women's glossy magazine She has invited Patsy Kensit to guest-edit its September edition. The publication contains an inte... more details

Social media growth 'led by consumers'

Wed, 18 Aug 2010 00:00:00 GMT

Article Detail: 17 August 2010 15:54 People in new media jobs have been advised not to rely too much on search to drive revenues as figures show social media is b... more details

Online marketing 'popular across brands'

Tue, 17 Aug 2010 08:58:00 GMT

Article Detail: 16 August 2010 15:05 The internet is now a key platform for marketing across the majority of brands, it has been claimed. Karin von Abrams, sen... more details

Marketing through video games 'has not taken off'

Tue, 17 Aug 2010 08:57:00 GMT

Article Detail: 13 August 2010 12:21 Digital marketing professionals have not seen too much growth in video game advertising, it has been claimed. Phil Elliott... more details

Facebook 'has advertising advantage'

Fri, 13 Aug 2010 09:19:00 GMT

Article Detail: 12 August 2010 10:29 Facebook has an edge over its rivals when it comes to advertising, it has been claimed. This is because the social network... more details

Average Brit spends £71 a month on internet shopping

Thu, 12 Aug 2010 11:51:00 GMT

Article Detail: 10 August 2010 17:14 Nearly half (42.6 per cent) of all British consumers go online shopping at least once with a week. ECommera's latest study... more details

TfL's experiential marketing contract up for tender

Thu, 12 Aug 2010 11:51:00 GMT

Article Detail: 11 August 2010 11:35 Advertising groups are being invited to bid on Transport for London's (TfL) two-year experiential marketing contract. A te... more details

Average Brit spends £71 a month on internet shopping

Wed, 11 Aug 2010 14:20:00 GMT

Article Detail: 10 August 2010 17:14 Nearly half (42.6 per cent) of all British consumers go online shopping at least once with a week. ECommera's latest study... more details

Small business marketers 'have the advantage on Twitter'

Wed, 11 Aug 2010 14:19:00 GMT

Article Detail: 10 August 2010 17:12 Marketers working for small companies are best-placed to take advantage of Twitter, claims one industry expert. In an excl... more details

Marketing tools 'should mimic teen shopping experience'

Mon, 09 Aug 2010 11:45:00 GMT

Article Detail: 6 August 2010 16:36 Marketers should focus on developing tools that mimic the experience of high street shopping for teen girls, according to a ne... more details

More than seven in ten consumers 'prefer email marketing'

Mon, 09 Aug 2010 11:38:00 GMT

Article Detail: 6 August 2010 16:31 Nearly three-quarters (71 per cent) of consumers prefer to be contacted by marketers through email, according to a new survey.... more details

Facebook 'is perfect way to spy on potential amours'

Fri, 06 Aug 2010 09:38:00 GMT

Article Detail: 5 August 2010 16:59 People who don't take advantage of Facebook to sleuth on a future date are "crazy", according to one psychotherapist. Actre... more details

Marketers 'too scared to tap into Twitter potential'

Fri, 06 Aug 2010 09:37:00 GMT

Article Detail: 5 August 2010 16:57 Marketers have to understand that Twitter is not simply another marketing channel, claims one industry expert. A report rel... more details

BBC licence fee 'should be replaced by voluntary subscription'

Thu, 05 Aug 2010 08:47:00 GMT

Article Detail: 4 August 2010 16:12 The BBC licence fee should be scrapped in order to modernise the UK's current broadcasting model, according to one thinktank. ... more details

Are you a patrician, prole or parvenu?

Thu, 05 Aug 2010 08:46:00 GMT

Article Detail: 4 August 2010 16:10 High-end brands charge more for products which have more discreet labelling on them, according to a new study. A study in t... more details

Leading outdoor advertising firm sees profit boost

Mon, 02 Aug 2010 12:29:00 GMT

Article Detail: 30 July 2010 14:07 The dominant outdoor advertising firm in Europe and Asia-Pacific has posted increased profits for its half-year results. JCD... more details

Telecoms dominate top 10 UK brands

Mon, 02 Aug 2010 12:27:00 GMT

Article Detail: 30 July 2010 14:05 Mobile phone companies and banks dominate the latest rankings of the UK's most valuable brands. The annual list compiled by ... more details

'Facebook trust issues could stop social commerce growth'

Fri, 30 Jul 2010 00:00:00 GMT

Article Detail: 29 July 2010 15:59 Facebook's move into the social commerce market will only take off if users are willing to trust the network with their details... more details

Govt to spend more on 'digital' advertising

Thu, 29 Jul 2010 16:37:00 GMT

Article Detail: 29 July 2010 11:00 The government is to focus more on digital advertising in a bid to keep to its communications budget. In the financial year ... more details

UK SMEs 'failing to pick up on SEO'

Thu, 29 Jul 2010 00:00:00 GMT

Article Detail: 28 July 2010 11:37 Small businesses in the UK are not taking advantage of search engine optimisation (SEO), according to a new report. Analytic... more details

Online video advertising bucks growth trends

Wed, 28 Jul 2010 10:18:00 GMT

Article Detail: 27 July 2010 11:45 Video advertising is the preferred medium of younger audiences, according to one industry expert. In response to its growth,... more details

BRIC country users 'more keen to pay for content'

Tue, 27 Jul 2010 12:11:00 GMT

Article Detail: 26 July 2010 12:31 Consumers in the UK and other G7 economies are three times less likely to want to pay for content than those in the BRIC econom... more details

Mobile marketing to become bigger than internet

Tue, 27 Jul 2010 12:10:00 GMT

Article Detail: 26 July 2010 12:08 Mobile marketing spend could become bigger than that on the internet over the next few years, according to one media expert. ... more details

'Film marketing gives good multichannel marketing lessons'

Fri, 23 Jul 2010 15:35:00 GMT

Article Detail: 21 July 2010 18:01 Multichannel marketers could learn a great deal from the film industry, claims one media expert. Writing in Econsultancy, so... more details

Cancer charity, online fashion store to target youth

Fri, 23 Jul 2010 15:35:00 GMT

Article Detail: 22 July 2010 10:38 Cancer Research UK and Asos.com have forged a unique partnership in order to improve awareness of the effects of sunburn. Th... more details

Email and social media marketing 'need different approaches'

Mon, 19 Jul 2010 12:40:00 GMT

Article Detail: 16 July 2010 17:06 Respondents to email campaigns from marketers are very differently motivated from social media users, according to new research... more details

Marketers need to capitalise on 'women's sports'

Mon, 19 Jul 2010 12:39:00 GMT

Article Detail: 16 July 2010 17:03 Brands are missing out on huge marketing opportunities by not partnering with coverage of women's sports, according to a new re... more details

Octogenarians get love from marketing agency

Fri, 16 Jul 2010 10:10:00 GMT

Article Detail: 15 July 2010 15:55 A marketing communications agency is launching a campaign to test the viability of a dating site for people over 80. Fors... more details

More than a third of women fall asleep with PDA

Fri, 16 Jul 2010 10:09:00 GMT

Article Detail: 15 July 2010 15:54 New research has shown that over a third of women go to sleep clutching their personal digital assistant. Research from t... more details

E-retailers "like" Facebook plug-in

Wed, 07 Jul 2010 15:46:00 GMT

Article Detail: 7 July 2010 11:48 Marketers are increasingly using Facebook's "like" button to drive traffic to their own retailer sites, according to a new study... more details

Mobile commerce 'too stressful'

Wed, 07 Jul 2010 15:45:00 GMT

Article Detail: 7 July 2010 11:43 Only four per cent of consumers find mobile shopping easy and convenient, according to a new survey. The Brandbank study fou... more details

Chancellor makes personal plea to Sir Sorrell

Fri, 02 Jul 2010 09:15:00 GMT

Article Detail: 30 June 2010 11:34 Chancellor George Osborne has made a personal plea to the chief of one of the world's largest agency networks. In a widely-r... more details

'Paywall could improve marketing strategies'

Fri, 02 Jul 2010 09:14:00 GMT

Article Detail: 30 June 2010 11:32 Audience loyalty is crucial to the success of the Times paywall which launches this week, according to one media expert. The... more details

Global ad spend figure goes up

Mon, 28 Jun 2010 08:37:00 GMT

Article Detail: 25 June 2010 17:22 Forecasts for global advertising spending have been upwardly revised. GroupM has predicted that the industry spend will grow... more details

'Email direct marketing can prompt action'

Mon, 28 Jun 2010 08:36:00 GMT

Article Detail: 25 June 2010 11:16 Email direct marketing is not a dying channel, despite the rise of social media. A recent survey has found that over half (5... more details

Beta testing is 'way forward'?

Fri, 18 Jun 2010 13:00:00 GMT

Article Detail: 17 June 2010 12:22 Online newspapers are increasingly taking an experimental approach to monetising content and engaging readers, according to one... more details

Govt subsidies for newspapers?

Fri, 18 Jun 2010 12:59:00 GMT

Article Detail: 17 June 2010 12:19 Governments could have a role to play in ensuring the future of the print news medium, according to a new report. The Organi... more details

Mobile ad war is like a "three ring circus"

Thu, 17 Jun 2010 15:39:00 GMT

Article Detail: 16 June 2010 12:51 No single winner will emerge from the expected mobile ad spend war, claims one industry expert. A report published earlier t... more details

Ad budgets drive entertainment growth

Thu, 17 Jun 2010 15:38:00 GMT

Article Detail: 16 June 2010 12:48 Rising ad budgets and smart phone uptake will drive recovery in the entertainment and media sector, according to a new report. ... more details

'All social media feedback is useful'

Wed, 16 Jun 2010 08:53:00 GMT

Article Detail: 15 June 2010 12:09 Social media can allow businesses to change their ways, according to industry experts. A report last week from ExactTarget f... more details

Will Apple iPad make Google's OS crumble?

Wed, 16 Jun 2010 08:52:00 GMT

Article Detail: 15 June 2010 12:08 Competition for mobile ad share is set to increase between Google and Apple, after the latter launches its new advertising netw... more details

World Cup challenges Twitter 'parochialism'?

Tue, 15 Jun 2010 09:07:00 GMT

Article Detail: 14 June 2010 11:30 Twitter users are 'parochial' despite the potential of the world-wide information network, according to one trends commentator.... more details

Social media users need "to be trained"

Tue, 15 Jun 2010 09:06:00 GMT

Article Detail: 14 June 2010 11:20 Employees need to be trained in how to use social media without risking computer safety, according to one expert. A baromete... more details

Govt cuts ad spend by 50%

Mon, 14 Jun 2010 08:53:00 GMT

Article Detail: 11 June 2010 12:24 Government advertising budgets are to be slashed, apart from in a few crucial areas. The coalition has now given a detailed ... more details

Tweet marketing showing 'phenomenal growth'

Mon, 14 Jun 2010 08:46:00 GMT

Article Detail: 10 June 2010 13:01 The retweet button on Twitter is one of the most lucrative facilities for marketers, according to one expert. Research publi... more details

Social media 'gives measurable results'

Wed, 09 Jun 2010 12:19:00 GMT

Article Detail: 8 June 2010 13:51 Social media marketing is becoming more popular with firms who want measurable results, claims one agency. A report this mont... more details

Youth unemployment being tackled by youth initiative

Tue, 08 Jun 2010 10:13:00 GMT

Article Detail: Youth unemployment is one of the most enduring problems society faces: today nearly one in five people under 25 are jobless. This figure does not tak... more details

B2B social media spend to increase?

Wed, 02 Jun 2010 09:21:00 GMT

Article Detail: 1 June 2010 16:00 Business-to-business marketing spend on social media is set to increase this year, according to a new report. Research releas... more details

iPhone apps 'are only small part of mobile ad market'

Tue, 01 Jun 2010 09:48:00 GMT

Article Detail: 27 May 2010 15:10 Mobile marketers need to remember that iPhone apps only form a small segment of the mobile advertising market, claims one indust... more details

SEM 'will grow internationally'

Tue, 01 Jun 2010 09:48:00 GMT

Article Detail: 28 May 2010 11:00 Search engine marketing (SEM) will take off when marketers begin to work internationally, according to one industry figure. F... more details