8 June 2010 13:51
Social media marketing is becoming more popular with firms who want measurable results, claims one agency.
A report this month from the Warwick Business School has found that small firms should use a mix of marketing channels in order to be successful.
The study found that that just four out of ten (43 per cent) had adopted at least three of the main factors identified for business growth.
These include marketing, research and development, flexibility, proficiency, HR planning and growth ambition.
Marketing channels identified by the report included mailshots and the internet.
Some industry commentators believe that social media networking may be the easiest form of marketing to monitor.
Tania Jackson, managing director of the marketing consultancy Red Idea, comments: "Social media is the big hit at the moment and most people are looking at how they can integrate it into their existing marketing strategy.
"Companies are looking at social media because it is immediate, it's successful and measurable."
She added that services such as Google Analytics allow business owners to get immediate feedback on the success of their social media strategies.
Posted by Stanley Jack