22 September 2010 17:40
A new survey has found that the average consumer talks about ten different brands every day.
TalkTrack's survey, on behalf of Starcom MediaVest Group, News International and ESPN, revealed that almost two-thirds (62 per cent) of conversations were positive, Marketing Week has reported.
More than a third (36 per cent) of those who relayed information about a brand were likely to purchase the talked-about product.
The findings may come as a slight blow to online marketers.
Fewer than one in ten (seven per cent) of these conversations were conducted online.
More than eight in ten (81 per cent) took place face-to-face, while 11 per cent occurred over the phone.
However, online campaigning was likely to drive conversation about a brand.
According to the study, online marketing got the most citations when talking about a brand's presence or product.
In addition to this, the likelihood of consumers looking for more information about a brand was doubled when related online content was mentioned in the conversation.
Posted by Stanley Jack