9 September 2010 17:01
A woman's weekly is to launch its own branded digital television show.
Grazia, owned by Bauer Media, will showing the five minute-long programmes on its own digital television platform and through YouTube.
The shows will be built on the magazine's 'Ten Hot Stories' format, which picks out developments in the world of fashion, celebrity and entertainment.
Commenting on the venture, Grazia's editor-in-chief Jane Bruton said: "This is yet another innovation for Grazia.
"For a long time we have wanted to filter editorial content into moving footage and these weekly webisodes will bring the brand to life on a whole new platform for Grazia fans."
One of the highlights of the 13-week series will be coverage of London Fashion Week, when the channel is launched in conjunction with Estee Lauder.
Ms Bruton indicated that this partnership would be extended to other brands in the future.
Though Grazia is a relative newcomer to the British market, having launched in 2005, its Italian version has been in circulation since 1938.